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quality content for your blog. 1. Research your topic before you start writing You need to take a look at other content in your niche. Try to figure out what is working for the leading thought leaders and come up with a game plan to create even better content. The best place to start is by conducting a keyword analysis. You can use a number of tools such as Google Keyword Planner to figure out what keywords other people in your niche are using. Start by eliminating keywords that are not relevant enough, have no search volume or seem far too competitive to rank for. The remaining keywords on your list are the ones that you want to target. Keyword research is always going to be a time-consuming process without the right tools. Ubersuggest can speed up the process and make large amounts of data a lot easier to consume and navigate through. Best of all, the tool is free to use and its data is actually pulled right from Google Keyword Planner and Google Suggest without the need to log in.
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2. Decide on the best way to provide value to your audience It can be difficult to compete with other content leaders on their own terms, especially if they have professional training or a formal education in a competitive niche. Don’t get discouraged, because you may be able to provide more value by finding an original angle for your content. Brainstorm the different ways that you can add value to your readers. There are probably a lot of angles that you didn’t consider. Let’s say that you are creating a website for people on the Paleo diet. You could create a blog specifically to share Paleo recipes or news, which is what the vast majority of Paleo bloggers do. However, there are some other angles that you could consider as well, such as: A blog on frugal Paleo living. You could help people on tight budgets come up with interesting recipes. A blog to help people avoid the temptations of straying from their diet. A blog for athletes following the Paleo diet. The blog could cover both dietary and exercise tips. A blog for paleo moms to help make the paleo diet seem more appealing to their family. TIP: If you need even more ideas, or are simply at a loss for what different angles might be available to talk about, just start searching through Google. At the bottom of every search, Google will provide you with a wide range of ‘related’ search results that people are continually searching for.
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